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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09035_Field_TCGG T800.txt
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1996-04-10
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the obscurity into which their interactions are thrown. (102)
Philosophy was as naive as science in its unconscious
acceptance of the assumptions or dynamic of typography.
* The massive and abounding presence of printed matter
and its derivatives in new space and time organization gave
prestige and authority to the absurdities here cited by Whyte.
Thus, for example, today children in schools, when invited to
consider the moronic quality of media offerings, are shocked.
They entertain an unspoken assumption that whatever the
adult world takes the time and trouble to perform is valid. They
assume that grown-ups en masse would never be engaged in a
depraved activity. It is only after teaching the languages of the
media, from script to print and from print to TV, that this
obvious fact is borne in on the mind. A Descartes is validated